Graphic Design

WHY SOCIAL MEDIA IMPORTANT

Social media marketing is the use of social media platforms and websites to promote a product or service.

WHAT IS GRAPHIC DESIGN IN SIMPLE TREMS?

Graphic design is the practice of composing and arranging the visual elements of a project. Designing the layout of a magazine, creating a poster for a theatre performance, and designing packaging for a product are all examples of graphic design.

Almost everyone today practices some form of graphic design in their daily life — whether it’s adding text to an image for social media or color-coding a spreadsheet for work. If you're creating visual content, you're practicing some form of graphic design.

WHAT IS THE MAIN PURPOSE GRAPHIC DESIGN ?

The objective of graphic design is to convey or enhance a message.

Good graphic art streamlines communication. Just picture a spreadsheet with data analytics. A graphic designer might use different colors to highlight which metrics are rising and which are dropping, thus making it easier for the viewer to quickly understand what’s going well and what needs to be adjusted.

HOW GRAPHIC DESIGN WORKS?

We’ve talked about how graphic design uses visuals to convey information, but how does it accomplish this? If information is what we are after, a block of explanatory text would get the job done. But graphic designers will take that block of raw text and use their expertise to creatively style and format the information. The effect is to make the content aesthetically pleasing, meaning it is more likely that a viewer will read and retain the information.

GRAPHIC DESIGN CREATES VISUALS THAT SHAPE USER'S EMOTIONS

Graphic design also has strong ties with emotional design, as designers must take a viewer’s emotions, expectations, and beliefs into consideration when creating visuals. This is where color theory comes into play, as the chosen color palette will not only convey certain messages to a viewer but influence their emotional response to the design too.

Graphic design therefore must use elements, including typography, that match the tone of the piece and shape a user’s emotions as they interact with the overall design from start to finish. Essentially, graphic design is also about making design considerations with user psychology in mind.

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