Lead Generation

WHAT IS LEAD GENERATION IN MARKETING?

 Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer. Some ways to generate leads are through job applications, blog posts, coupons, live events, and online content.

 These lead generators are just a few examples of lead generation strategies you can use to attract potential customers and guide them toward your offers.

 Whenever someone outside the marketing world asks me what I do, I can’t simply say, “I create content for lead generation.” I’d get some really confused looks.

• A form submission from a potential client that is inquiring about their services.

• A phone call from a potential client to set up a consultation.

• A direct message on social media asking about their rates.

• An email from a potential client who is asking to schedule a consultation.

HOW TO GENERATE LEADS

In many ways, sales is a game of chance, and many people struggle to understand how to generate leads. Figuring out how to generate leads can be a tough task, but it doesn’t have to be if you create your luck and follow proven best practices. In reality, there’s more skill than luck in sales, especially when you follow proven lead-generation strategies. So stop playing roulette with your sales. Here are 10 ideas for how to generate leads that will help you hit your target.